Why Use Signs

Boost Your Sales Revenue

A case study sponsored by the International Sign Association found that, on average, one additional on-premise sign resulted in an increase in annual sales revenues of 4.75%. So if your company's annual sales revenues are $1 million and you invest $50 to purchase a sign, the sign could bring in an additional $47,500 in sales annually for a phenomenal 94,900% ROI on your sign purchase.

Advertise Affordably

Signage provides you the most affordable means of advertising. The cost of signage is next to nothing when you compare it with the costs of advertising with direct mail, magazines, newspapers, on the radio, and on television.

Attract New Customers

Attracting new customers is a must for every company with a goal of long-term growth in mind. We see many companies fail because they forget to focus on this key area of business. It doesn't matter if you have the best product in the world if you can't attract customers.

Increase Your Customers' Impulse Purchases

Although we're a bit embarrassed to admit it, we're huge impulse buyers. Businesses love to target people like us because we represent unplanned sales. There are the buyers who will make purchases regardless of reading signage, and then there are the buyers, like us, who will make purchases as a result of reading signage. Signage is most valuable when it increases your customers' impulse purchases, because these are sales that wouldn't usually be made.

Strengthen Your Brand Awareness

In today's competitive marketplace, products are becoming more and more similar. To counter this trend, you really need to be strengthening your brand awareness. According to Martin Greenbaum, president of Greenbaum Marketing Communications, "your brand is the single most important feature of your business proposition."

If you had to make a choice between two products that offer the same benefits and features but you're familiar with one brand and unfamiliar with the other, which product would you choose? It's a no-brainer. You choose the brand you're familiar with. Building brand awareness is so important in capturing sales.

Differentiate Your Business

Advertising with professional, custom signage is an excellent way to differentiate your business. Your signs are an extension of your business, so you should use them to project the best possible image. Personally, we're much more inclined to visit a place that advertises with professional signage as opposed to a place that advertises with signage written with dry erase markers.

Support Your Other Advertising Methods

Although signage is the most affordable form of advertising, you should also use other methods to advertise. Signage enhances the effectiveness of your other advertising methods. The more that people are exposed to your advertising, the better their retention rate is for your business and the higher your return is on your advertising costs.

Shift Your Customers' Purchasing Habits

Many businesses use signage to shift their customers' purchasing habits, especially when they have an excess inventory of a product. Suppose you sell sandwiches, and nobody's buying your turkey sandwich. You have lots of turkey on hand and need to get rid of it before it spoils. A great way to increase sales of your turkey sandwich is by using signage to advertise a sale. People love to take advantage of sales, and many will purchase a turkey sandwich instead of the sandwich they normally order.

Promote New Products

Use signage to promote new products and increase your sales. On many occasions, people don't buy products simply because they don't realize they're available. When everyone was Nintendo Wii crazy, our local GameStop used a sign to let their customers know whether they had Wiis in stock. The sign benefited GameStop in two ways. It eliminated the search step from the buying process making it easier for their customers to purchase Wiis, and it also freed up time for their employees to answer other questions.

Reach a Large Audience

Businesses use signage because it works and reaches a large audience. The great thing about signage is that it's not a one and done method of advertising. You can advertise on a daily basis and constantly increase the number of people that view your sign. Without a doubt signage provides you the most value for your money.