Online vs. Traditional Sign Companies

There are a few main differences between online and traditional sign companies. Although they both serve the purpose of creating signs, there are pros and cons of each. You're naturally likely to prefer one type over the other, but you really ought to compare the two options before you make your decision.

The advantages online sign companies typically have over traditional sign companies

Lower prices - On a per customer basis, online sign companies use a smaller amount of resources than traditional sign companies. This allows online sign companies to offer lower prices for virtually the same product as traditional sign companies. In other words, online sign companies pass on some of their cost savings to their customers.

More customer design control - With the emergence of online sign design tools, customers have more control over the design of their signs. From choosing a pre-made template to creating their sign from scratch, customers can design their signage however they please. The design element is now in the hands of the customer.

More customer customizability - Going along with more customer design control, online sign companies give customers more customizability options. Customers can now customize their signs with the click of a mouse: font style, text color, graphics, sign size, etc.

Saved designs - Want to have access to previous designs you've created? Many online sign companies save your designs which makes repeat purchasing easier. Having your designs readily available also lets you share them with your colleagues and friends for feedback before you order your signs. And lastly, having your designs saved allows you to make quick modifications if you need to do any editing before you place your order.

esigns.com is a great example of an online sign company that has these advantages. esigns' prices are low , their customers have design control, many customizability options, and can save their designs to esigns' website.

The advantages traditional sign companies typically have over online sign companies

Greater customer interaction - Traditional sign companies generally require more feedback from their customers than online sign companies do over the design aspect of their signs. This is due to the nature of how signs are created with traditional sign companies. When traditional sign companies are given control over the design of the signage, the finished design usually takes longer as there's more necessary interaction between the sign company and the customer. More often than not, this greater customer interaction leads to the customer being happy with the finished product.

No shipping costs - Many traditional sign companies let you pick up your signage, thus eliminating your shipping costs. Shipping costs from online sign companies can add up. The main shipping cost factors are weight, location, and delivery time. However, from time to time, some online sign companies run free and discounted shipping promotions. You just have to keep your eye out for them.

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