Sign Impact

"How Will Signs Impact My Business?"

We get asked this question so often that we've dedicated an entire page to illustrate the value of signage.

The number of signs at a particular site has a significant and positive impact on both the annual sales revenues and number of annual customer transactions. - U.S. Small Business Administration

On average, one additional on-premise sign resulted in an increase in annual sales revenues of 4.75%. This translates to a $23,750 increase in average sales revenues for a typical store with annual sales of $500,000.
- U.S. Small Business Administration

During the last 10 months, we have researched and studied how advertising in our community could be improved. Our study definitely showed that if proper advertising such as signs, banners and business cards were available and adequately displayed, more businesses would prosper.
- Cheryl King, Signs Today Owner

Some fast-food outlets attribute as much as 80 percent of their business to their on-premise signage; the travel industry 30 percent; gas retailing 50 percent; and hotels and motels 50 percent. - Signtronix

According to the Federal Highway Administration, a vehicle typically averages about 750,000 impressions per month. This translates into the fact that vehicle advertising provides you with the greatest advertising value.
- Wired.com

back to top